“Founded in 1990 in London England, with the vision to design and create some of the world’s finest wheels”
Although Axe wheels started its journey in 1990 the expertise and visionary outlook began long before, dealing with such brands as AMG, BRABUS, HARTGE, TECHART & ALPINA to name a few gave us an unprecedented view into what was becoming the wheel industry as we know it today. With this philosophy, it did not take long for Axe wheels to be one of the leading brands in Europe.
With the obsession of being the best, many trips around the world took place and of course one of these trips lead us to the Sema show in Las Vegas. While in awe of all the varied designs and colours we understood it was not the time for Axe Wheels to be introduced into this market, years on and more visits to the USA we started to see an influx of European styled vehicles, and from this point on we knew now was the time to bring our style and quality to the American market. In 2012 Axe Wheels USA was launched and once again it did not take long for Axe Wheels to establish itself as the brand to watch. Over the past few years, we have acknowledged certain markets and trends and have become the go-to wheel brand.
Through our friendships with our customers and continued listening to their needs we quickly learned Axe Wheels needed a ‘Truck line’.However, through research introducing a Truck line was going to be no easy task! We needed to be different and stand out as we always have, so over the past 2 years and many, many visits and conversations with our designers and factory we founded ‘COMPRESSION FORGED’ which we launched at the Sema show Las Vegas in 2017.
The response to ‘COMPRESSION FORGED’ has been overwhelming, not only did we design a stunning line up we once again showed the industry why we are the leaders, with the ‘WORLDS FIRST’ patented truck centre cap, to our super bright finish that requires NO hand polishing! With all this success we still ‘LOVE’ what we do and plan to continue pushing the boundaries in design and quality…
**Due to increasing demand from countries operating under a TÜV approval system, we took the necessary steps to achieve the TÜV Approval across our Manufacturing processes and Quality Management systems.TÜV is a European auditing and certification body that ensures wheels manufactured for sale in certain European Countries (primarily Germany, Switzerland and Austria) meet International Regulations (ECE), EC (European Community) directives, and German Motor Traffic Agency (KBA) road traffic legislation. This standard will be met across some of our Compression Forged designs and also Monoblock Cast alloy wheels.
Our aim is to always lead from the front in regard to design, quality and innovation, this ethos will be carried forward into the designs supplied with TÜV accreditation. With concise planning and execution, the landscape of available designs currently supplied with TÜV certification will be transformed by our alloy wheel ranges.